Web Design

WordPress E-Commerce & Permalink Architecture

A high-performance online storefront with optimized checkout flows and custom routing.

Client: Liam O'Connor
Company: Heritage Hearth Bakery
Industry: Food & Beverage / E-Commerce
Delivered: Jul 2026

The challenge

The client struggled with slow page loading speeds, a disjointed mobile user experience, and frequent 404 permalink errors during product category filtering.

The solution

Custom-coded a lightweight theme architecture, optimized image compression pipelines, implemented custom CSS button styling, and fixed permalink mapping.

What was delivered

Fully responsive WordPress & WooCommerce build
Mobile-first UI/UX optimization
Secure payment gateway integration
Fixed permalink structure and 404 error resolution

Tools

WordPress.WooCommerce.Elementor Pro.Custom CSS.Search Console.

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