SEO

Local SEO & Google Business Profile Optimization

Maximizing local search visibility and map pack rankings for multi-region service calls.

Client: Nathan Rivers
Company: Apex Climate Control
Industry: Home Services & HVAC
Delivered: Jul 2026

The challenge

The business was invisible in local Google "Map Pack" results, losing potential service calls to long-standing local competitors.

The solution

Optimized Google Business Profile listings, built localized citation networks, cleaned up NAP (Name, Address, Phone) inconsistencies, and executed a review generation strategy.

What was delivered

Fully optimized Google Business Profile listings
Local citation building across authoritative directories
Location-specific landing page optimization
Schema markup for local service providers

Tools

Google Business Profile.BrightLocal.Google Search Console.

Start a similar project See more work